Starting May 27, Meta will begin using Facebook and Instagram data from European users to train its AI models. If you’re located in Europe, you still have time to opt out and protect your digital privacy.
This guide will show you how to stop Meta from using your data, based on your rights under GDPR (General Data Protection Regulation).
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Why Meta Is Using Your Data
Meta, the parent company of Facebook and Instagram, announced it will use user-generated content such as posts and photos from European users to train its generative AI models. This comes amid growing concerns and legal scrutiny around how companies collect and use online data.
Privacy regulators in Belgium, France, and the Netherlands have already raised concerns about Meta’s practices.
Can You Prevent Meta from Using Your Data?
Yes — thanks to GDPR, European users have the legal right to object. However, Meta has stated it will only “review objection requests in accordance with relevant data protection laws” — which means it’s not guaranteed.
Still, according to Brittany Kaiser, a data rights activist and whistleblower in the Cambridge Analytica case, Europeans are in a stronger position than users in other regions.
“You do actually have rights that you can exercise… and that’s luckier than most people on the planet.” — Brittany Kaiser
How to Opt Out on Facebook
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Login to your Facebook account.
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Click this direct opt-out link or:
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Go to your Account > Settings and Privacy > Privacy Center.
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On the left menu, find How Meta uses information for generative AI models and features.
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Scroll down and click Right to object.
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Enter your email and click Submit.
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You’ll receive a confirmation email and a Facebook notification once your request is reviewed.
How to Opt Out on Instagram
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Log in to your Instagram account.
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Go to your profile and click the three lines (menu) in the top-right corner.
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Select Settings and Privacy.
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Scroll to More Info and Support > tap About > then select Privacy Policy.
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At the top, click Learn more about your right to object.
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Fill in your email and hit Submit.
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You will receive a confirmation via email and notification.
Want to Take Further Action?
You can also request all data that companies hold on you and demand they don’t share it with Meta. Under GDPR, you can:
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Request a copy of your personal data.
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Withdraw your consent for data sharing and marketing.
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Request deletion of your data.
You can find pre-written GDPR request templates online, or write your own. Once submitted, companies must respond in accordance with EU law.
Final Thoughts
If you’re concerned about how your personal content is used, take a few minutes before May 27 to stop Meta from using your data. It’s your right — and thanks to GDPR, you have legal protection to exercise it.
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