Swifties Spot Clues Hinting at a Major Album Announcement
Fans of global pop icon Taylor Swift—known for her cryptic hints—are buzzing with theories that she may announce Reputation (Taylor’s Version) during the American Music Awards (AMAs) on May 26. While Swift hasn’t confirmed her attendance, her devoted fans are convinced the signs are everywhere.
Clues Behind the Swiftie Theory
Swifties believe the number 26 is key. They’ve noticed:
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Select merchandise on her official site is discounted by 26%.
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The navigation order on her store—Apparel, Music, Accessories, Sale—spells “AMAs”.
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Swift has shared 26 photos from the Reputation set during the Eras Tour.
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Her Instagram post count (676) equals 26 squared.
In addition, a re-recorded version of “Look What You Made Me Do” appeared in a new trailer for The Handmaid’s Tale, intensifying speculation.
Taylor’s History of Album Announcements at Award Shows
Taylor Swift has used major award shows for surprise announcements before:
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Midnights was revealed at the MTV VMAs in 2022
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The Tortured Poets Department was announced at the Grammys in 2024
These patterns fuel expectations for a similar move at the AMAs this year.
When and Where to Watch the AMAs
The American Music Awards 2025 will air on Monday, May 26 at 8 p.m. EDT on CBS and Paramount+. Hosted by Jennifer Lopez, the show will feature performances by:
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Janet Jackson
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Gwen Stefani
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Benson Boone
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Renée Rapp
Kendrick Lamar leads the nominations with 10, followed by Post Malone with 8. Swift, who holds the record for most AMA wins (40), is nominated in six categories.
Why Taylor Is Re-Recording Her Albums
In 2019, Swift announced plans to re-record her first six albums after music executive Scooter Braun acquired her former label Big Machine Records, gaining control of her master recordings.
She launched the Taylor’s Version series to reclaim her art. So far, she has re-released:
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Fearless
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Red
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Speak Now
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1989
Only Reputation and her debut album remain. Each re-release has topped charts and included previously unreleased tracks.
Swift’s Signature: Easter Eggs and Hidden Messages
Since 2017, Swift has made it a tradition to hide Easter eggs in her work—from music videos to Instagram posts. She once said she “trained” her fans to look for clues, leading to a culture of detective-style speculation among Swifties.
Sometimes the theories are off—like the false rumor that she ghostwrote the movie Argylle—but her fans continue decoding every detail.
Taylor Swift’s Billionaire Era
According to Forbes, Swift is worth $1.6 billion, making her the richest woman in music. She hit billionaire status in 2023 thanks to her record-breaking Eras Tour, which grossed over $2 billion—the highest for any tour in history.
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